The New Super Car Launch tour across five European cities redefined the raw emotion of driving pleasure. Guest experience has been built at the junction of the physical transformation of reality into an immersive, beautiful getaway.
The journey started with a stunning presentation hall made of mirrors. There was no end and no beginning. Every wall reflected reality, but not for long. The mirrors appeared to be magical. In a beat, mirror walls suddenly spring to life, revealing an immersive space displaying incredible outdoor racetracks. The guest 'saw' themself inside a car. They explored how hard their heart would race during the drive and the extreme joy when a car was unexpectedly revealed in the hall at the end of it.
The main speaker presentation was enhanced with a digital co-speaker - an avatar. This interaction supported the message of innovations at another level: there are no limits and no borders. It’s rapid acceleration and pure emotions of endless power, irrepressible speed, and limitless adventure.
The journey started with a stunning presentation hall made of mirrors. There was no end and no beginning. Every wall reflected reality, but not for long. The mirrors appeared to be magical. In a beat, mirror walls suddenly spring to life, revealing an immersive space displaying incredible outdoor racetracks. The guest 'saw' themself inside a car. They explored how hard their heart would race during the drive and the extreme joy when a car was unexpectedly revealed in the hall at the end of it.
The main speaker presentation was enhanced with a digital co-speaker - an avatar. This interaction supported the message of innovations at another level: there are no limits and no borders. It’s rapid acceleration and pure emotions of endless power, irrepressible speed, and limitless adventure.
Fun To Drive New Supercar Launch Tour
Dusseldorf, Milan, Paris, London, Basel — 2022
Agency: Genius Progetti
Event Concept and Show Production: Freckled Sky
Producers: Val Syganevich, Katya Korobko
Technical Director: Natalka Zheludova
Project Manager: Nadya Gonchar
Event Concept and Creative Direction: TRI. Direction
Directors: Mariia Hryhorashchenko, Nataliya Lysenkova, Nataliia Rovenska
Set Designer: Orest Tomashevskyi
Lighting design: Alight
Lighting director: Evgen Tsibinogin
Visuals: Eugene Lekh, Matthew Hunter
Video Engineering: Front Pictures
Video-Control: GaiaNova
Show control media server: Screenberry by Front Pictures
Digital Avatar
Supervisor: Dan Zolotarenko
Motion Capture Engineer: Michael Stelmakh
Animator: Oleksandr Sakhnenko
VFX: Alex Martinenko
Technical Support: Flytek
Motion Capture by Xsens and Stretchsense
Powered by Unreal Engine/Metahumans and Niagara
Actress: Juliana Bartash
Music&Sound design: Wavewalkrs
Video report
Camera: Evhen Rovenskyi
Editing: Illarion Efremov
Photo report: Helen Bozhko
Magic mirror by ShowTex
Visuals: Eugene Lekh, Matthew Hunter
Video Engineering: Front Pictures
Video-Control: GaiaNova
Show control media server: Screenberry by Front Pictures
Digital Avatar
Supervisor: Dan Zolotarenko
Motion Capture Engineer: Michael Stelmakh
Animator: Oleksandr Sakhnenko
VFX: Alex Martinenko
Technical Support: Flytek
Motion Capture by Xsens and Stretchsense
Powered by Unreal Engine/Metahumans and Niagara
Actress: Juliana Bartash
Music&Sound design: Wavewalkrs
Video report
Camera: Evhen Rovenskyi
Editing: Illarion Efremov
Photo report: Helen Bozhko
Magic mirror by ShowTex
